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66% of SMB Owners Worry about Finding New Customers
Small business owners cite personal challenges, including lack of time for themselves and for family and friends, in a new Constant Contact survey. Even in the face of these hardships, 84% would choose...
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51% of Mexican-Americans Pay More for Healthy Products
Latinos, blacks and Asians wield significant spending power at independent grocery stores, according to a report from the Center for Multicultural Science. It reveals that those populations account for...
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65% Switched to LED Lighting
A survey shows more Americans than ever have discovered LED lighting, and smart lighting technology is on the rise. The 7th annual Socket Survey from OSRAM SYLVANIA found 65% of Americans surveyed have...
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The Affluent Worry about Retiring
According to a new wealth study from MaritzCX, approximately 1/3 of affluent investors are convinced they will have no wealth left to transfer to their children and another 1/3 are unsure. In addition,...
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Asian Buying Power Increased by $50 Billion
Nielsen has released the third edition of its Asian-American consumer report: "Asian-Americans: Culturally Connected and Forging the Future"— profiling the fastest-growing and most racially diverse...
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70% of Dads Stay Home by Choice
New research on dads reveals they are more connected emotionally and technologically than ever before. Today’s dads see their roles very differently from dads of previous generations. For brands...
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The $2.6 Billion LGBT Wedding Boom
Thanks to the Supreme Court ruling legalizing same-sex marriage, the wedding industry is poised to get even larger. The Knot found that LGBT weddings tend to be intimate celebrations, with 90%...
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27% Love to Bake in Their Spare Time
Millennials are turning to mobile at every phase of the cooking journey— deciding what to make, learning how to prepare it, and actually cooking or baking — and smart brands are there to help in each...
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Demand for Hard Root Beer Soars
Hard root beer–think A&W with alcohol–is coming to a head this summer, as craft breweries look for a competitive edge and drinkers develop a taste for sweeter swill. One brand, in particular, is...
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81% of College Students Use Mobile Tech to Study
New McGraw-Hill Education research finds that more than 80% of college students use mobile technology to study. The company's second annual report on digital study trends in higher education finds that...
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15% Drive Thru at Least 3 Times a Week
Offerings are getting leaner at several limited-service chains after years of adding products to menus. The shift toward narrower menus is coming amid a demassification of the restaurant industry....
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Online Job Posters: Restaurants to Hire Holiday Help
Restaurants are serving up opportunities for America’s young people. As summer winds down and students head back to school, the National Restaurant Association is highlighting the restaurant industry’s...
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Hotel Restaurants Gain Favor for Holiday Parties
FSR Magazine reports that hotel restaurants are popular choices for holiday parties these days. "Behind the scenes, many companies and organizations are already planning for the holidays, and have...
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54% Support Nonprofits: Use Facebook’s Donate Now
Facebook introduced a "Donate Now" button for nonprofits. Here are three tips to make the most of it. Thanks to the introduction of Facebook's "Donate Now" button, it's easier than ever for nonprofits...
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Local Festivals: 157M to Celebrate Halloween
Ready to embrace cooler weather, fall traditions and spirited celebrations, more than 157 million Americans plan to celebrate Halloween this year, according to the National Retail Federation’s...
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New Uber Service for Event Organizers, Hosts
Uber is testing pre-paid service for events in New York City. Uber is launching yet another new product, but this one targets a specific group of people: event organizers, especially those tired of...
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New Study: Small Business Saturday More Lucrative than Ever with Upscale...
AudienceSCAN’s Free White Paper Provides Businesses 12 Insights and Related Marketing Tips for Small Business Saturday®, November 28, 2015(Read more...)
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Local Events, Sponsorships Becoming Synonymous with Local Marketing
A study finds advances in local marketing are helping small businesses. Local dealers, agents and franchisees are looking for help with online marketing from national brand counterparts. Small...
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15 Million Expected to Dine Out for Thanksgiving
In 2014, 15 million people were expected to eat their Thanksgiving Day meals in restaurants, according to the National Restaurant Association. The NRA also reported 33 million Americans relied on...
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189 Million Americans Expected to Watch Super Bowl 50
An estimated 188.9 million football fans, foodies and social butterflies plan to watch the Denver Broncos and Carolina Panthers battle it out for the Super Bowl 50 championship title, up from the...
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